Monday, February 14, 2011

The Croft Alley project


Opening Event 4.00PM Saturday 19th of February 2011.

Showing until Monday the 28th of February 2011.

Superlatif & The Croft Institute are proud to present The Croft Alley Project Stage 2.
The second stage of the highly acclaimed Croft Alley Project. The lane-way will be reborn in a myriad of colour featuring new works by the Ironlak Family. Including for the first time in a Melbourne lane-way an open air gallery exhibition.
The open air gallery exhibition will feature collectable works by the Ironlak family. It’s your chance to take home street art straight from the street. The works will exhibit in the laneway each day from 1PM - 6PM until Monday the 28th of February 2011.

Of course it wouldn’t be a Croft Alley Project without a party. So to officially open the new works in the lane-way. The Croft Institute will be opening at 4PM on Saturday the 19th of February. Featuring music by A-Sides(UK) and a showdown by Melbourne’s very own Heavy Innit and The Operatives collectives. Becks and Vodka Red Bull’s will be on sale all
day, with a host of tasty cocktails also on offer.

For those of you who live under a rock and don’t know much about the Ironlak Family. The family features some of the most talented urban artists on the face of the planet.
Melbourne will be lucky enough to have almost the entire Australian based collective present for this project. The works painted will be sure to feature in blogs, magazines and videos that circumnavigate the entire globe. So Melbourne count yourselves lucky
because you get to see it right in front of your eyes. Not to mention you can buy the artists work and take it home or to the office, so you can look at it everyday.


A true veteran DJ, producer and engineer, A Sides has over 500 released tracks to his name making him one of the most prolific and versatile artists in drum & bass. Over the course of his extensive career, A Sides has never limited himself to a single style and has proved to be a highly capable selector whether drawing for dubstep, hip hop or old school drum & bass. A Sides has toured the world over and has already touched down across the USA, Europe and South Pacific this year. The Heavy Innit and The Operatives
collectives need no introduction. Both these crews have been holding Melbourne’s club scene together. Regularly producing Melbourne’s best club nights and featuring the hottest international talents. Watch live as these two crews go head to head in an all out
smashing bass battle.

With over 2,500 people gracing the last Croft Alley Project back in 09. This new project is sure to bring the masses. Stage 2 has seen both the artists and music lists strengthen and give-aways, good vibes and spray paint fumes will all be lingering again.

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